Wednesday, February 29, 2012

How to start own cruise line?

Hi, I appreciate you for taking your time to answer me here.



I am a teenager currently taking a business course at high school. Ever since I went on RCCL's Explorer of the Seas a few months ago, I fell in love with the Cruise Industry and started thinking about starting my own big cruise line.



My plan is to become a police officer (They get paid a lot in my city, and always wanted to be a cop) and once I have a good enough income, start a small cruise tour business (hiring people of course) and hopefully build up the business as profits grow. I know that there is a lot of demand in this industry and that this business could become successful. I just need a real business plan.



Also, would these work?

- Developing a sales pitch on the TV show Dragon's Den once business has become stable

- Mass Advertising

- Writing up a well-developed CSR sheet



Any other ideas will be well appreciated and PLEASE, take my question seriously.



Once again, I thank you for your time.



PS, I don't want answers like, Go become a Crew Member because I can't stand to leave family and friends for months at a time thanksHow to start own cruise line?
No question; yours goals are way beyond your means, and the first thing you need to do is learn. The cruise business is really about money- HUGE amounts of money. The people who are capable of putting that together do not run the ships; they run the company... the ship is just a tool they use to produce a profitable product, the cruise experience.



Working in the industry could give you knowledge of the operations, but that would be just a start. If you wanted to own or be a major partner in a cruise line, the skills you need are different- like raising money, managing money, logistics, marketing and so on. That says getting an MBA would be a good start, but hardly a key to the door.



Royal Caribbean (RCL on the New York Stock Exchange) has an 8 billion dollar stock value and an enterprise value double that. Going into such a business would be comparable to starting a new automobile company. Possible, but you simply can't compete with the established industry on their terms. You would need a niche, meaning something different and special that made investors want to help you and customers want to buy your product. Think original- not copy-cat.How to start own cruise line?
you do need to spend time working on a cruise ship or you will have no idea how to run one.



Cruise tours are a good idea. You don't need to go to Europe or the caribbean. America has lot of little islands in Lakes and the beach coast to visit. Lots of interesting places along rivers too. You need to start small, that's the key. It's all about the experience on board. Try to be different, don't' copy the big ones.



Try a murder mystery cruise. A lets go look at the wildlife cruise. Maybe a dinner or overnight cruise. how about an arts and craft cruise. (Market your service to clubs and they can have themed 'retreats' on your ship.)



You're going to need a bigger boat.

No comments:

Post a Comment