Outside magazine took a chance. Sometimes chances pay off, sometimes they don't. Reebok had something similar a few years ago. I don't remember the guys names, Dan and ?. One of them didn't even make it to the Olympics.Does anybody think that outside magazine shouldn't have hyped bode miller and the US ski team so much?
it's a form of marketing but in same time you can loose an special magazine with an amazing architecture...it's seem that all are twins...them don't have anymore an own personality
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